Exercise 03: Case Study

Re:Orient Team
The Venice Architecture Biennale
Hungarian Pavilion
Venice, Italy
The Project

Thursday, October 25, 2007

re:orient - migrating architectures



This project, which was publicly displayed at the 10th Venice Biennale of Architecture Hungarian Pavilion, is an exploration by a team of architects, artists, and researchers into transforming simple toys and electronics into an interactive experience.

The Re:Orient team describes this project as such:
"Our project, "re:orient - migrating architectures" explores the local aspects of China's global significance and increasing influence. The project seeks to forecast possibilities which are now detectable only in connection with retail, but which will, in all likelihood, determine the built environment, which transforms under the pressure of ever-cheaper products. The project follows up these ideas with the presentation of spaces, architectural devices and materials that create new contents, and indicate ways of turning these constraints of the market to our benefit, show how to infuse the mass products, which are designed to have a short life-span, with lasting cultural values."

Below you will find several elements from the exhibition and discover the role they play in defining interactive architecture, or how they can be used in future explorations of this.

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